18% of US consumers unknowingly buy counterfeit Canon products
Canon have released the results of a survey that reveals in 2013 about 18% of the consumer buying public unknowingly bought counterfeit or fake branded canon products. On top of this Canon reports that 12% of people knowingly bought fake products in 2013 because, according to the research, there is a general perception that fake products are of the same quality as real products. Elaborating further the report states that: