The Sony EVIL / Micro Four-thirds concept camera was one of the first out of the PMA gate. Sony unleashed its new product line up at the 2010 PMA (Photo Marketing Association) in Anaheim, California, February 21.
The new super-small compact body with interchangeable lenses will provide AVCHD video and use an Exmor™ APS HD CMOS sensor. It promises DSLR quality in a small package.
Sony is also displaying a new concept DSLR, a successor to the a700, at the show. New prototype lenses are on display:
- Prototype of a Super Telephoto Lens (500mm F4 G) with class-leading optical performance
- Prototype of a Distagon T 24mm F2 ZA SSM, new Carl Zeiss wide angle lens for superior shots of landscapes and sweeping vistas
Sony’s Point and Shoots, the recently announced TX5 waterproof camera and the H55 high-zoom compact camera, will be displayed. The Sony TX5, the world’s smallest and thinnest image stabilizatized waterproof digital camera is Sony’s first with an “Exmor R” CMOS sensor. It is freeze-proof to 14 degrees F, shockproof and dust proof (approximately 5-foot drop). The TX5 offers, says Sony, great low-light performance, high speed, Intelligent Sweep Panorama, 720p HD video
PMA is just starting. Stay tuned to the Phottix Journal for more photo industry news as it is released. Phottix’s PMA Headquarters will be booth(s) 2081 and 2083, under the name of Hong Kong Supplies. Stop by for a chat.