A recent Fujifilm financial report (from Fuji Rumors) says the popular line of Instax cameras hold the title of “king of the imaging division” as they continue to be popular. Instax series totaled sales of 3.5 million units.
Other call-outs are:
- The sales were favorable from the X-T3 which launch in September. Sales of interchangeable lenses remained solid
- Lenses sold well as the sales of high-end models increased. Fuji plans an expansion of production facilities to meet the lens demand.
Read the full post at Fuji Rumors
What do you think? Can Fuji continue to survive and thrive in a marketplace now crowded with Canon and Nikon mirrorless offerings, not to mention Sony mirrorless cameras (that seem to be released monthly)?
