For those who consider photography to be something more than snapping your friends and family on beaches or in bars, it may be worth taking a look at the range of recently launched online photo services by LightRocket.
If you’d like your photos to find a wider audience, or step up from amateur to professional LightRocket could be the perfect platform to help you do it. Set up by individuals with a professional photography background LightRocket seek to use their connections with various industry movers and shakers to pitch their members’ best work. The best portfolios are sent out through weekly emails direct to key clients, they also encouraging direct contact between the photographer and the client. Any sale of your work that arises from this is kept by you and goes directly to your pocket without LightRocket taking any commission. Improving this direct communication and helping secure an audience for its members’ work is going to be LightRocket’s main priority in 2014. In the words of their CEO and co-founder Peter Charlesworth, “We are already offering great value online tools that allow photographers to present, store, manage and promote their work, by pitching the LightRocket archive to thousands of clients, we’re seeking to create additional revenue opportunities for our members, thereby offering even more value.” With a recent tie-in for top subscribers with Getty images announced it seems safe to say LightRocket is already taking steps to achieve this ambition.
By paying a subscription for LightRocket’s various services ranging from personal customisable websites, secure cloud storage, easy file delivery and privacy filters to extensive archive management and promotional tools. In return you get commission free promotion from LightRocket to the industry.
The platform’s premium annual subscription package is currently US$ 49, putting it at the more competitive end of the market, and new users are able to try out the system free for 30 days.
Plus if like the photographer behind the fierce Sumaran Tiger photo you do make a sale then you’ve probably secured enough to pay your subscription fee for several years.