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Superzooms inevitably seem like a bad compromise between compact and DSLR. Their quality and ability has been limited but they have offered a lazy, or cheap way of getting a lot of zoom.

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The S stands for sensitive, well not quite it stands for sensitivity. We’re talking about the S is in Sony’s latest camera release, and celebration of new technology, the a7s. In this instance Sony are using sensitivity as a precursor before the words ‘to ISO’ and not because they have boldly decided to launch the […]

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Being an evolution on the D4 it seems as if the D4S was always going to be a 5 star model. However, does the camera live up to the marketing promises when tested by professional photographers? Well as it happens Pocket-lint have had a practical play with the new model and produced a review. Authored by working […]

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Yesterday Sony Alpha Rumors reported Sony had fulfilled one of their long held ambitions and managed to pip past Canon in sales figures, well only in Korea but it’s a start. This could be seen as an validation in the strategic value of mirrorless cameras especially in the fight back against smart phones, and yet […]

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An official announcement from Pentax detailing their new 645Z is expected later today. However, the cat is mostly out of the bag after some pretty exciting specs were leaked across various photog websites over the weekend. The pre-release leaks have left fans being able to guess the likely content of Pentax’s announcement and the camera’s […]

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